Certain words evoke emotions and associations. They punch you where you read. Like a moss-slicked boulder in a creek, they break your thoughts into eddies that must flow over or around them. Again, I would call this resonance.
Snow: Goosebumps rise. My toes ache for fire. I see the cattle with white rime along their backs. Slush piles up on the corners of the truck’s windows where the wipers can't beat. Near the ditches the pale purity is churned into mud. But sometimes the light strikes blindingly from the distance.
Blood: It stops me when I read upon it. I see crimson splatters on white. I see black and clotted gore with flies gathering, and necklaces of ruby on pale ivory throats. I see many things: like the red-wine stain that darkened the torn knee of my blue jeans after I totaled my motorcycle.
Death: I see my sister's skeletal face as she lay dying from cancer. I hear the rattle of her breathing in her last moments. I see my father’s waxen pallor in the satin lined coffin, rosary beeds upon his chest. I feel my own wet cheeks. In the background there are battlefields, spent weapons fallen like frozen lightning. The ravens lift.
What are your words of power? The words of power? Find them and you’ll find your muse.